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American Queens Business Entrepreneurs Should Know How to Succeed With European Clients: The Guide to Semalt

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E-commerce e lumella hore li-firms li fetise libaka tse fapaneng. Leha ho le joalo, ho na le lintho tse ngata tseo u lokelang ho li hopola pele u ka rekisa linaheng tse ling. Oliver King, Director of the Success Client de Semalt, explains the characteristics that American business firms should be aware of when prospects for sale in Europe - auto piduriklotsid. Setsebi se boetse se fana ka keletso e hlollang mabapi le mekhoa eo mekhatlo e seng e ntse e thehiloe pele e lokela ho tsoela pele ho hōla.

Métriques européennes ea e-commerce

  • Ho hōla

Growth rates indicate the potential for the market. Between 2012 and 2017, le secteur du commerce électronique en Europe de l'Ouest prévoit une progression de 12%, alors qu'une augmentation de 18% est prévue dans le sud de l'Europe. Ka bomalimabe, Europe centrale et orientale may not know the same results, but Statistica.com estimates their growth of $ 41.5 to 73.1 billion. All scenarios show opportunities for American firms. Les principaux acteurs are United Kingdom, Germany and France, representing 75% of online retail sales. Adyen Mobile Index ke karolo e khōlō ea Europe ea ho hōla ha ho e-ba le litefiso tsa mokoloto.

  • Maturité

Litekanyo tsa "E-commerce Readiness Index" e ne e le leihlo ho 360 likarolo tse kholo tsa ho iketsetsa marang-rang, joaloka Forrester. E ikemiseditse ka ho fetisisa ka lihlahisoa tsa bahlokomeli, bahlahisi, litsebo le mekhoa ea khoebo. Liphuputso tsa Amerika ke 73,4, e leng se phahameng ka ho fetisisa lefatšeng. Boemo bona bo hlahisa melemo bakeng sa li-e-commerce e etsoang United States, as consumers from other countries will have less expectations. Cela e bolela hore sehlahisoa sa lihlahisoa tsa lihlahisoa le lits'ebeletso li tla ba makatse ho tse ling tse ling.

Phapang pakeng tsa bareki ba Europe le Amerika ea khoebo ea khoebo

  1. Diversité linguistique

Jakub Marian has developed a graph, which shows the percentage of people capable of having a conversation in English..Sepheo sa hae se thusa likhoebo hore li iketsetse qeto ea hore na li batla ho sebelisa English e le hore li khone ho iketsetsa Europe le Sud kapa li khone ho iketsetsa lik'hamphani tsa elektronike joaloka Jeremane le France. Others like Norvège, Denmark and the Netherlands speak English well. Leha ho le joalo, it would also be prudent to use local dialects to increase the rate of success. Ha ho le joalo, like the English is diversified, local languages ​​are also.

  1. Diversité culturelle

Analysis of four models of personnalities buyteuses aidera ho lemoha tsena liphapang tse ling. Ho hlakile hore ho na le ba bangata ba likarolo tse fapaneng tsa lichaba. Likhoebo li lokela ho fokotsa sehlopha se seng le se seng ka molaetsa o fapaneng, ka ho tiisa hore se etsa se nepahetseng sa phetolelo.

  1. Lithibelo tsa molao

European Union e ikemetse ho ts'ehetsa normaliser tous les lois européennes e le hore ho ka khoneha hore ho be le likarabo tsa elektronike tse ka hare ho naha. Leha ho le joalo, ho na le linaheng tse ling tsa linaha tse nang le linaha tse thata ka ho fetisisa tsa Jeremane. It is important to take into account some of the country's individual laws. Tlhōlisano e tlameha ho sebetsa ho li-nationalis et européennes.

  1. Litokisetso

Les pays de la European Union ba amohele euro e le naha ea naha, ntle le United Kingdom, Poland, Sweden le Norway. The evidence shows that some have their preferred payment methods. Likhoebo tse ngata ke li-credit card le PayPal, 'me tse ling tse kang tsa Netherlands li na le iDEAL. Do not offer these options could damage the conversion rates. Ka hona, it is advisable to offer at least the most common methods to give consumers the opportunity to choose.

  1. Logistique

L'UPS le Fed EX li ka sehloohong se hlahisang liphallelo ho United States. Les Européens ba rata DHL (40%), e lateloa ke TNT (15%). UPS e na le karolo ea 10% ea marakeng. Libaka tse ling tsa libaka tse kang PostNL ho ea Netherlands le bpost sur le belge le maraka li boetse li bohlokoa haholo..Ils ont d'excellentes relations avec leurs consommateurs, enabling them to e-commerce e-commerce. Ka lebaka la liphallelo tsa liphallelo tsa li-international, ka nako e 'ngoe lisebelisuoa tsa litšebeletso le tsa lits'ebeletso li ka ba thuso.

  1. Tšepo

Les affaires de e-commerce e lokela ho etsa hore ba fumane sebaka seo ba lokelang ho se fumana. Etsa thuso ho ts'ehetsa batho ba nang le tšepo. It may be a local office, a local agent or a registered post office. Libakeng tse ling le tsona ke karolo ea bohlokoa hobane batsamaisi ba ke ke ba lefa lekhetho bakeng sa linaheng tse ling. Ho na le banka locale e lokelang ho ntlafatsa litšebelisano. Ha e le hantle, khoebo e lokela ho amohela lengolo la tikoloho ea setsi sa sechaba kapa sepheo sa sechaba.

  1. Khoebo

Ha ho etsoa marang-rang, ho fetoleloa ha websaeteng ho lokela ho nka lintlha tsa bohlokoa tsa SEO tse sebelisitsoeng sebakeng seo. Google Finder Market Market ke ea bohlokoa haholo ho tsena. Ho phaella moo, tse ling tsa likhoebo li na le liphetolelo tse nang le SEO e ngotsoeng 'me li ka thusa bahoebi ba khoebo.

  1. Ts'ehetso le Ventes

Lekala la ts'ebetso le hloka mosebetsi oa litsebi tsa khoebo kapa ea likhallelo tsa likhallelo tsa naha eo le buang puo ea matsoho ho matlafatsa ts'epo. Ho feta moo, le service à la clientèle bakeng sa batho ba nang le mathata ke habohlokoa. If you can not put it in trouble, some businesses will do it.

Qetello

Europe e na le menyetla e mengata ea lik'hamphani tsa elektronike tsa khoebo. Leha ho le joalo, lik'hamphani tsena li lokela ho etsa hore libaka tsa bona li hlokehe. Tlhaloso e ntle ka pele ho ea Europe ke eona ea bohlokoa. Tsepamisa maikutlo holim'a croissance le la maturité du marché. Ha e le hantle, ntho eo u lokelang ho e etsa ke ho fumana lehlakore le lengolo leo. Ho ka 'na ha e-ba thata, empa ha u se u e-na le bothata, Europe e tla fetoha e tsoetseng pele haholoanyane.

November 27, 2017