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Semalt e Senola Tataiso ea Likompo Tsa CTA tse Matla

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Ha u etsa khoebo ea e-commerce, ho ntlafatsa lisebelisoa tsa marang-rang bakeng sa molemoPonahalo ea motei ea ho batla ke mokhoa o ka sehloohong. Lik'hamphani tse ngata li atlehile ho sebelisa Inthanete ka tšebeliso e sebetsang ea SEO le tse ling tsa digitalmaano a ho rekisa. Likarolo tse kang khetho ea lik'hamphani le khabiso ea li-logo ke tsa bohlokoa ho khetholla kamoo leqephe la websaete le tla itšoara katengho SERPs. Ka mor'a tlhahiso-motheo ea Google ea 201 2017, lintlha tseo Google li fanang ka boima ba tsona kajeno li khotsofetsebohlokoa, botsoalle, le phihlelo ea mosebedisi.

Nakong ea phihlelo ea mosebedisi, Max Bell, Mookameli oa Katleho ea Morekisi oa Semalt Ditshebeletso tsa dijithaleki, o kgothaletsa tse latelang:

  • sebopeho sa marang-rang se bonts'ang leihlo la motho.
  • Ho ba bonolo ho tsamaea (ho fihlela mohopolong o ka sehloohong).
  • Boitsebiso bo amanang le sepheo sa moqapi kapa tlhoko.

Ho ea ka mabaka ana, phihlelo ea ho sebelisa websaeteng e lokela ho ba senotloloho ameha ha u ntse u ntlafatsa marang-rang. Ka lebaka leo, mesebetsi ea CTA e etsa hore ho be le tlhokahalo e kholo ea ho hlahloba hore na u ka beha li-buttons tsa bohlokoa kae. Bakeng samohlala, likonopo tsa ho letsetsa ho ea ho tsona. Konopo ena e khothalletsa moeti ho etsa mosebetsi oa bohlokoa leqepheng la websaete joaloka ho reka, ho ngolisakapa download. U ka sebelisa malebela a ka tlase ho etsa hore ho behoa CTA e ka ba mosebetsi o bonolo:

1. Lesapo

Ts'ebetso ea CTA e lokela ho khomarela moralo oa websaete. UX e lokelalula u le sethoathoa hohle kamoo ho khonehang ka konopo ea CTA..Mekhoa e meng e ka 'na ea khetha ho beha konopo e ka holimo ho lesaka le tse ling tse ka tlas'a eona. E 'ngoemaqephe, leqephe le lelelele la marang-rang le kenyelletsa CTA karolong e ka holimo le e ka tlase ea leqephe. Maqephe a mokhutšoanyane a li-websaete a na le maemo a lekanyelitsoeng ho beha mohalakonopo ea liketso.

2. Libaka tsa lisebelisoa tsa marang-rang le li-mobile

Ho ea ka ts'ebetsong ea January, Google e tla lefa haholoanyanemoetliso oa mobu oa marang-rang. Ha o etsa SEO, ho na le likarolo tse itseng tseo u li kenyang mochine oa selefouno 'me ha uho desktop. Ka mohlala, bolelele ba dikahare. Ho ea ka lipatlisiso, basebelisi ba bangata ba li-desktop ba khetha konopo ea CTA e behiloeng tlaase. Hothuto e tšoanang, batho ba fumana ho le bonolo ho etsa khato ea CTA mochine oa selefouno haholo-holo ha konopo ea CTA e le ka holimo ho leqephe.

3. Lehlakoreng le letšehali kapa le letona

Maemong a mangata (haeba e seng kaofela), li-buttons tsa ho letsetsa ho sebetsa ho barekiha o le karolong e nepahetseng ea leqephe la web. Ho ea ka sebopeho sa mahlo, moetsi, o tla tobetsa leqephe qetellong kapa holimo ka ho le letonasekhutlo. Tlhahiso ena e rata batho ba etsang mobile web development. Li-smartphone li na le karolo ea tlhaho ea ho beha menus ka letsohong le letšehali, e lumellangbakeng sa ho kenya letsoho ka letsohong le letona.

Qetello

Ha u etsa e-commerce, likarolo tse ikhethang tsa web design SEO le konopoho behoa ho bapala karolo ea bohlokoa. Websaete e ntle e tlameha ho fetola moeti ho moreki ka likarolo tsa bohlokoa tsa sebaka. Ha amoeti o kopa khokahanyo ea hau, ts'ebetsong ea AIDA (tlhokomelo - Thahasello - takatso - bohato). Tshebetso ena e lokela ho o tataisa libakeng tseo u leng ho tsonabeha libaka tse hlokahalang tse kang li-button tsa Call-to-Action. Likotlolo tsa CTA li ka nka libaka tse hlaheletseng ka har'a leqephe la hau la marang-rang. Libaka tsenakenyeletsa libaka tse ka hare ho leqephe kapa sebakeng se loketseng sa basebelisi ba selefouno. Sebopeho se seng se tobileng pele se ka etsa hore u lahleheloe ke bohlokoasephethephethe, ho senya boiteko ba hau ba SEO. U sebelisa malebela ana a ho kenya CTA, liphetoho tsa hau li ka eketseha haholo.

November 27, 2017
Semalt e Senola Tataiso ea Likompo Tsa CTA tse Matla
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